Email Deliverability options for WordPress

Last Updated -

Note: This article is related to how your WordPress site sends out email, not your main/personal email service.

Email has been around since the dawn of the internet, however it is also really hard to do well. Spam is so prevalent that it is in everyone's best interest to use a dedicated email provider to ensure optimal deliverability.

By default, WordPress relies on a low level function on a server called mail(); to send out notices to site admins such as pending comments, password resets, and the like.

Our policy is to restrict the volume and velocity of outbound email from our servers.  A typical WordPress site should not be sending a high volume of email, Especially when better solutions like the Third Party Services described below exist.

Please consider the following:

To increase the performance of email service we recommend you utilize a third party, and NOT to rely on the servers mail() function to deliver email. Furthermore it is our policy to not allow any bulk sending of any kind, such as for email marketing, newsletters, etc.

If your site relies on email deliverability, such as for purchase receipts, digital download links, or something else, we STRONGLY advise you to utilize a Third Party Service as described below.

Improve Email deliverability from WordPress

The first thing you will want to do is utilize a WordPress plugin that will direct WordPress to use a different method for sending email. This can be generic SMTP (use's your email service) or use a dedicated email company.


  • (Good) SPF DNS Record: This allows our relay service to send messages on your domains behalf so that will work as a from address. 
    • If a SPF Record is already created: Contact your DNS provider and have them append to your current SPF record.
    • If no SPF Record is present: Contact your DNS provider and have them add a TXT record for: v=spf1 a mx ?all

In a nutshell, the default email system in WordPress is not optimal as it is designed to work on the widest variations of platforms and servers. If email is important to you or your business you should strongly consider using a service to handle it that is dedicated to the task

Related Topics

  • Go Live
    When you are ready to make you site live (See pointing traffic to Pagely) on your actual domain, do the following. 1....

  • 2-Factor Authentication
    We have recently added 2FA to all Pagely Atomic accounts. [What is 2FA]  2FA adds another layer of security to your ...

  • Temporary Server Resizes
    NOTE: Please note this article is for our customers on a VBURST-2 or higher plan. We do not support temporary resizes...

  • Image Editors - using Imagick over GD
      What are Imagick and GD? Imagick and GD are popular Image optimization libraries in PHP applications. Are both Imag...

  • Your guide to Pagely's NGINX+Apache and NGINX-only modes
    Pagely supports two different webserver modes. The default mode is NGINX+Apache. There is another mode we refer to as...

  • EU Data Policies
    The following article is geared towards our VPS and higher plans. Shared sites and backups are hosted in our Virginia...

  • PHP 7 Server Rebuild FAQs
    The following FAQs cover some important details to be aware of when Pagely rebuilds your VPS in order to get PHP 7. P...

  • VPS Server Visitor Capacity and Temporary Resize FAQs
    How many concurrent users could we support on 1 site? This depends highly on the type of traffic and whether or not i...

  • EWWW Image Optimizer Plugin
    You may see the following error when using the EWWW plugin: EWWW Image Optimizer requires exec(). Your system adminis...

  • How send traffic through our UK DC
    Pagely has content cache nodes in Ireland.  To use them point your CNAME to This dns endpoi...

Pagely is the Managed WordPress Hosting Platform designed to exceed the needs of media, business, and Enterprise customers alike. We help the world's biggest brands scale WordPress.

Copyright © 2006-2016 Pagely, Inc. All rights reserved.
Pagely® and WordPress® are registered trademarks.

Powered by Zendesk